Porsche - The Cayenne Kilometer - Cross media campaign

A digital campaign and radio commercial allowing people to experience a Porsche test drive in their own car! We recorded the roaring sound of the meanest SUV on the planet. The sound was broadcasted at a specific FM frequency you could tune into.

The Cayenne Kilometer - Making Of

See Jos and Marten recording a 250K euro Porsche!

'The Cayenne Kilometer' Radiocommercial


Creative agency: Achtung!
Sound design and recording: Jos Jansen
Sound recorder: Marten Negenman