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VW - Up! Holland! Up!

For the 2012 Olympics, Volkswagen came up with ‘Up! Holland! Up!
The first car that drives on sound was built, so the Dutch could cheer their favourite athletes to the top.
We created all the sound and music for this campaign: we recorded the voice and tortured a Vuvuzela to get just the right effect.

Up! Holland! Up! - TV Commercial

Hear our own Ad torturing a Vuvuzela in the studio!

Up! Holland! Up! - Cheering video

Ah, well….


Creative agency: Achtung!
Music, sound design and audio post: Ad van Dongen
Voice over: Marcel Snyders